Superformance ammunition is loaded with proprietary propellants that increase the velocity ratings up to 200 feet per second compared to other popular brands. Because there is no increase in pressure, regardless of the calibre, there is no increase in felt recoil but there IS an increase in efficiency and high speed performance. 

Hornady makes a large variety of what might be considered "conventional" bullets. These soft point bullets benefit from the same quality manufacturing techniques as Hornady's premium bullets and will consistently perform at a level well above conventional. 

Ballistic information for this ammunition can be found here